Actually the goal was to see Ninjago but the crowd was too rowdy, so I snuck into MLP.
I got there a minute before the actual presentation, and it had a cute short in delightfully wild colors and a little girl with a little rabbit thing, dodging a dragon and finding a jewel and saving the day.
It's called Hanazuki, subtitled Full of Treasures, and there is apparently merchandise. Amazon is showing me a giant collection of....charms? And a handful of plushies. They're a bit too simple design wise to be full fledged dolls, but I'd have liked to see something.
There's a webshow that started in, get this, January of 2017, and this is literally the first i'm hearing about it, in front of a pony show.
It's very reminiscent of Star Darlings, except less stereotyped and obnoxious.
